Week Term Paper

What Is the vision/Nilsson quarter the adept Hotel concept? The vision/ guardianship behind the considerably Hotel concept is to maintain its identicalness as a hotel with a conscience encompassing a appointed attitude, environmental sensitive, and philanthropy. The intent of the vision is to inspire the penny-pinching in us all. (Pearce, 2012 p. 10-1, 10-2) 2. What triplet alternatives Is Pan Cajuns considering for her recommendation to the new willpower of goodness Hotel? Provide pros and cons of each.General Manold ager of uncorrupted Hotel, Pam Cajuns has made great strides in getting to know her staff, customers, ND neighborhood everywhere the last six months. She has beat pecuniary forecasts for the first quarter 201 0 and guest service is on the rise. (Pearce, 2012, p. 10-2) With these accomplishments, Pam is faced with a challenge. Good Hotel, owned and operated by Joel De reduce Hotels has decided to sell and Pam Cajuns Is charged with preparing an military r ating and recommendation to the new ownership.Pams recommendation considerations argon to continue, expand or discontinue the flow concept of Good Hotel. Continue the latest concept Good Hotel branded as a boutique hotel, one which provides change accommodations and services and facilities, (Pearce, 2012, p. 10-6) has established itself in the $77-billion market. With exhibit Increased occupancy and revenue from November 2008 through and through March 2010, Good Hotel has a demonstrable track record to continue its catamenia concept.The downside to this decision Is Good Hotels position as a car park hotel may be perceived to be trendy and trends bottom change. Customers may no longer be will to pay a high price if the dark-green wave changes. To prevent this, Good Hotel must strive for more than innovative directions to attract customers. Judd old vice president of trading operations and green committee chair, Carlen Holman, launched the companys Green Dreams portal, a employ page on Its Web set where consumers could track the companys ongoing efforts to preserve the environment. (Pearce, 2012, p. 0-8, 109) Ideas Like this are paramount in keeping the consumer plinth informed of Good Hotels dedication to its mission and vision. Expand certain Operations Because Good Hotel has demonstrated positive gains and performance I do not feel expansion is a voguish decision. Though the current trends show increases, the entropy rend Is only 17 months, not long bountiful to support this decision. weaken Current Operations Lastly, there is suitable data to support continued operations therefore to discontinue operations I feel would not be wise.JDK has shew a niche market who is willing to pay the increased cost to punish Good Hotel. 3. How would you characterize Good Hotels sign customers? American sociologist Paul Ray coined the devise Cultural Creative or Lifestyles of wellness and Sustainability (ALOHAS). (Pearce, 2012, p. 10-5) This Is a population of demonstrates the household income for the home run audience at $65,700 (Brooks, S) not allowing enough expendable income to support frequent waistcloth at Good Hotel.However, this is only a segment of a customer base consisting of 38 million people with the disbursement power of $209 billion annually gibe to the Natural Marketing Institute. (Pearce, 2012, p. 10-5) 4. What is Judd marketing dodge to promote Good Hotel? Joe De Viewers marketing dodging for Good Hotel is social media and articulate of mouth. The dodging of word of mouth is most trenchant through positive execution of the mission and vision. Effective execution results in compound customer satisfaction which yields positive word of mouth advertisement.The use of social media is alike an effective marketing tool when targeting this age mathematical group. The primary form of media for this age group is the computer. However, additional use of other forms of media (television and/or radio) would re ach a larger market. 5. How would you competitively position Good Hotel relative to its rivals? Good Hotel has established itself as a Green hotel and targeted the correct audience. There exists a unspeakable trend now with being environmentally conscious and leaving things better than the way we found them.